The Lime Myth Behind Your Corona Beer

Did you ever wonder why your Corona beer always comes with a lime when other beers don’t?

Is this just the way the people of Mexico drink their beer, or is there a real reason behind why a Corona beer is served with the now infamous lime wedge?  Read on to learn some of the explanations that some fans of Corona Beer have offered as to why it always comes with a lime:

corona lime myth● The Marketing Theory: For whatever reason, Corona beer is sold in clear glass bottles, which is known to make beer taste ‘skunky.’ This is why most beers come in brown or green bottles, including other Mexican beers like Dos Equis. So from a marketing standpoint, dropping a lime in the beer takes care of the skunky taste that a clear bottle causes, and at the same time conjures up the feeling of being at the beach in Mexico.

lime wedge was thought to be originally used for sanitary purposes back when modern hygiene was minimal

● The Sanitary Theory: Since the company that brews Corona beer (Groupo Modelo) has been around since the 1800’s, the lime wedge was thought to be originally used for sanitary purposes back when modern hygiene was minimal in Mexico. No further comment on that one.

corona beer lime● The Mexican Tradition Theory: Limes are served with most drinks in Mexico, so why not beer? However, it must be noted that in Mexico, limes are served more with pitchers of beer, along with salt and cups to drink it, not with the individual bottles. Another theory is that the limes in the bottles were originally for the gringo tourists, and then proved to be an ingenious marketing gimmick when Corona beer was exported to other countries.

Another theory is that the limes in the bottles were originally for the gringo tourists, and then proved to be an ingenious marketing gimmick

● What Corona Says About the Lime: Absolutely nothing. While it appears that some myth busters have attempted to contact Corona beer as to the real reason why there is a lime served with it, there is no response from the company who makes it.  Perhaps this mystery is all part of their marketing plan – to keep us all blogging about drinking Corona beer and the story behind the citrusy garnish that comes with it.

Enhanced by Zemanta